Sample Pack

We live in a world where 40% of our population takes at least one pharmaceutical drug daily, the top ten Fortune 500 companies are all pharmaceutical/biotech companies, the political landscape is dominated by health care reform and the world is under the constant threat of terrorism. Prime time news equals one hour of sound bites devoted to every human fear imaginable juxtaposed with 30 second pauses of advertisements for pharmaceutical relief. Who can we trust?

The drug of choice in the 21st Century is pharmaceuticals.

Sample Pack is a single channel video taking the viewer on a synaesthetic journey of contemporary anxiety. In a world out of control, pharmaceuticals become one way to control our environment. We all live with anxiety, but at what point does anxiety become unmanageable and we seek medication? How much control do we really have over our bodies and environment? What is the relationship between the culture of crisis in the 21st Century and the number of people who are increasingly being diagnosed and treated with anxiety medication?